Aims and Scope – Marketing Horizons

Marketing Horizons is a generalist academic journal dedicated to advancing the discipline of marketing by publishing high-quality, rigorous, and impactful research. The journal serves as a platform for scholars, educators, practitioners, policymakers, and other stakeholders who seek to explore, understand, and address contemporary marketing challenges and opportunities in an ever-evolving global context.

Marketing Horizons welcomes contributions that:

• Advance Marketing Knowledge: Offer innovative, well-grounded theoretical and empirical insights that expand the boundaries of marketing as a discipline.
• Promote Decision-Making: Focus on actionable research addressing marketing strategy, consumer behavior, branding, digital marketing, sustainable practices, and other relevant areas.
• Encourage Diversity of Perspectives: Embrace a wide range of methodological, philosophical, and theoretical approaches, fostering a multidisciplinary understanding of marketing issues.
• Bridge Theory and Practice: Ensure relevance to both academic scholarship and managerial practice, providing meaningful contributions that inform marketing decisions.
• Address Global Marketing Issues: Reflect the challenges and opportunities of marketing in a dynamic, interconnected, and culturally diverse world.

Publication Scope
Marketing Horizons publishes articles that include, but are not limited to:

• Theoretical and conceptual developments in marketing.
• Empirical studies employing quantitative, qualitative, or mixed methods.
• Case studies that explore innovative marketing strategies.
• Critical reviews of emerging trends and practices in marketing.
• Interdisciplinary research connecting marketing with technology, economics, psychology, sociology, and more.

By prioritizing quality, rigor, and relevance, Marketing Horizons aspires to be a premier outlet for marketing research that shapes the future of the discipline and contributes to solving real-world marketing challenges.