Author guidelines

Editorial Policy and Author Guidelines

Expected Contributions

Marketing Horizons aims to publish original, high-quality research that enriches marketing knowledge. Articles should explore emerging concepts, methodologies, or practices and have clear practical and theoretical implications.

Submissions must address two fundamental questions:

• What does this research contribute to the marketing discipline?
• Why are these contributions important?

Submissions may be written in either French or English.

Submission Process

Articles must be submitted exclusively via our online platform at the following address:
https://atm.sciencescall.org/

For any questions regarding submissions, you may contact the co-editors-in-chief:

• Fawzi Dekhil: fawzi.dekhil@fsegt.utm.tn
• Azza Temessek: azza.temessek@ihec.ucar.tn

Evaluation Process

All articles undergo a double-blind peer review process. After an initial screening by the editors-in-chief, two experts review each submission.

Final decisions (acceptance, revision, or rejection) are made by the editors-in-chief in consultation with the reviewers.

Author Guidelines

Length and Format

• Articles must not exceed 20 pages(including tables, figures, and references) and should use the following formatting:
  • Font: Times New Roman 12.
  • Margins: 2.5 cm.
  • Line spacing: 1.5.
• Abstract: Maximum 250 words, structured around six points:
  1. Research objectives/questions.
  2. Methodology/approach.
  3. Results.
  4. Managerial/societal implications.
  5. Originality.
  6. Keywords.
• Total word count: under 8,000 words.

References

• Must comply with APA style.

Tables and Figures

• Should be inserted in the main text at the appropriate location.
• Must have clear titles and be formatted for direct reproduction.

Structure

Articles should include clearly defined sections:

• Introduction
• Theoretical Framework
• Methodology
• Results
• Discussion
• Conclusion

Ethics and Originality

Articles must be original and cannot be submitted simultaneously to multiple journals. Authors must adhere to ethical standards and disclose any prior presentations (e.g., at conferences).